The UAE has never been a country to shy away from the grand and spectacular, so when Abu Dhabi International Airport was renamed Zayed International Airport, the occasion was always going to attract some fanfare. Tasked with creating an entertainment production to mark the launch on both a local and international scale, People produced a spectacular, technically challenging filmed showcase that featured a swarm of 1,750 drones, which formed a three-dimensional A380 aeroplane that ‘landed on the airport’s north runway.
“Emphasising aviation excellence and engaging with a largely aviation-focused audience while launching the new airport name impactfully were our key goals,” commented People CEO and Project Director, Tim Elliott, explaining the brief. “Our production needed to excite a range of audiences and be a memorable, enjoyable experience, while still being an informative way to mark this new chapter in Abu Dhabi’s aviation story.”
People’s creative approach was to tell the authentic story of Abu Dhabi through flight, and by creating a “ground-breaking piece of aviation excellence”. Elliott added: “The film aimed to align with the airport’s new brand, showcasing modernity and advanced technology, while respecting Emirati traditions and hospitality.”
Photos: People
