Netherlands-based manufacturer ELC Lighting has announced the appointment of Sonic Evolution FZC as the new exclusive distributor for both its brands, ELC and Green-GO, in the United Arab Emirates (UAE).
Based in Sharjah, Sonic Evolution FZC is now set to provide both of ELC Lighting’s award-winning product ranges – the ELC range of DMX-over-IP lighting control products and the Green-GO family of digital wireless intercom solutions – to its customer base throughout the UAE.
A distributor of specialist technologies for the professional production industry, Sonic Evolution was set up just last year by India-born Dr. Rajesh Khade (an actual medical doctor, as well as a drummer and live sound engineer!) and his partner Arnold Coelho (an audio and mechanical engineer) to provide targeted technical solutions to entertainment production professionals. As such, the company’s distribution portfolio includes products from brands including Rational Acoustics, MEL Lab, Sonnect, StageStrike and Unika.
Committed to proactively supporting its market through product training, demonstrations and hands-on workshops, the company says it aims to educate and empower users to unlock the full potential of ELC and Green-GO solutions.
“The UAE region presents a growing demand for efficient, innovative communication and control solutions,” said Dr Khade. “ELC and Green-GO’s products address these needs directly and offer significant potential in industries such as live events, broadcast and theatre, where reliable communication and control systems are critical.”
He added: “As a young company, partnering with trusted brands like ELC and Green-GO strengthens our portfolio and allows us to offer state-of-the-art solutions that align with our clients’ needs. Their proven technology complements our existing offerings, creating a well-rounded product line for diverse customer requirements.”
Speaking on behalf of ELC Lighting, Silvio Cibien commented: “We are delighted to welcome Rajesh, Arnold and Sonic Evolution to our global family. We know he and his team will have the drive to establish a special connection between our solutions and his customers across the UAE.”
At the same time, Green-GO added that Luca Gianni continues in his position as support and application specialist for the Middle East region.
