In normal circumstances, the launch of a new car isn’t something that would necessarily get our pulse racing. However, when a car launch comes in the form of a stunning 33,000 sq m light show on the façade of the Burj Khalifa, combined with a unique drive-in concept featuring a huge LED screen and a 200m drone show… Well, it’s safe to say that our interest is well and truly piqued.
Photos: Done Events