Mowzz Entertainment makes major investments in L-Acoustics’ K Series loudspeaker lineup and one of the first Celto Acoustique isoRAY system in India.
“From its inception, Mowzz has only partnered with globally reputed brands for its inventory – be it loudspeakers to backline and anything in between. We’ve consistently set the benchmark for quality and performance in everything that we’ve done over the past 33 years; and this year proved to be the perfect time for Mowzz to leap into a new era of performance excellence!” exclaimed Zakir Alladin, founder director of Hyderabad based ace rental solutions company Mowzz Entertainment, who celebrated its 33rd glorious year of technical excellence within the Indian live event scene with a significant inventory upgrade.
Known for commissioning splendid soundscapes for some of the most prominent events that have graced southern India, Mowzz Entertainment has enhanced its tech portfolio with state-of-the-art sound systems from globally acclaimed brands, L-Acoustics and Celto Acoustique. This move not only reaffirms Mowzz’s status as a premier pro sound partner but also aligns the company with the latest advancements in live sound technology to cater to its growing portfolio of premium clientele and ever-effervescent event landscape.
Speaking about Mowzz’s decision to partner with L-Acoustics, Prakash Savio, partner and head of technical production at Mowzz Entertainment informs that the move was made after careful deliberation: “A strong commitment to superlative performance and reliability, coupled with an unmatched passion for pushing the envelope of sonic excellence, is what we at Mowzz share in common with L-Acoustics! And a perfect example of this is the L-Acoustics K Series, which is recognised as an industry standard worldwide for delivering a level of performance that very few can match. We wanted to be part of the exclusive network of L-Acoustics users, which in and of itself, comes with its own set of benefits — from growth opportunities to access to advanced products. It was a logical choice for us as on our ascending path of elevating our service standards”
The centrepiece of Mowzz’ investment in L-Acoustics is the K2 line array system; with the company acquiring 12 units of the K2 3-way active, dual 12” line array modules, complemented by 8 units of the formidable KS28 reference high-power dual 18” subwoofers. “This combination perfectly delivers the kind of world-class sonic performance, power, clarity, and reliability that meets the demanding needs of premium large-scale events and world-class artists that Mowzz serves on a regular basis”, Zakir asserted.
At the same time, Mowzz has also added 12 units of the L-Acoustics KARA II 2-way active, dual 8” line array modules to ensure enhanced versatility across various event scenarios, with Prakash praising the KARA II for its “exceptional coverage and flexibility that makes it ideal for a wide range of event applications and system configurations.”
The investment in L-Acoustics also includes multiple units of the robust LA12X power amplifiers and the LA-RAK II AVB touring rack, which together offer reliable power output and advanced routing control capabilities; thereby enabling team Mowzz to deliver consistent, top-tier performance for all kinds of event specifications.
Mowzz’s purchase of the new L-Acoustics gear was facilitated by Hi-tech AVL, the official distributor of L-Acoustics products in India, and the moves solidifies Mowzz’s position in the elite circle of L-Acoustics rental partners within the country. And Zakir noted that the recent L-Acoustics meet organized by Hi-tech AVL for Indian partners played a pivotal role in affirming their choice.
“It became clear during the meet that our decision was right. We’ve already seen an uptick in business opportunities thanks to the investment, with new clients eager to leverage our upgraded capabilities” states Zakir as he adds, “Our strategic investment in L-Acoustics underscores our intent to stay ahead in a competitive industry, and to ensure that Mowzz remains a go-to choice for premium events and productions. But this is just the beginning. We’re committed to building a comprehensive L-Acoustics K Series kit in the near future, which will enable us to support events of all scales across India. The K2 and KARA II units are just the foundation; there’s much more to come as we aim to set new standards in live event production!” he exclaimed.
While the L-Acoustics upgrade captures much of the spotlight, Mowzz has also made headlines with another notable acquisition; as it holds the distinction of being one of the earliest adopters of the Celto Acoustique isoRAY system in India. With 16 units of the isoRAY10+ loudspeakers and 8 units of the powerful CSW221 dual 21” subwoofers; Prakash notes that this investment decision was influenced by the system’s unique blend of compactness, aesthetics, and performance capabilities.
“The decision to invest in Celto Acoustique’s isoRAY system was driven by a need to cater to niche markets that demand high-end compact sound solutions. The system is extremely lightweight and compact which makes it perfect for logistics; and its overall performance value is exceptional across key metrics like power output, coverage, directivity, and of course, tonality. All-in-all, the system is perfect for premium events, where aesthetics and sound quality are equally crucial!” he exclaimed.
And rounding off the company’s comprehensive investment line-up, Mowzz Entertainment has also expanded its impressive backline inventory with the addition of the industry standard Pearl Reference 9-piece drumkit (with high-end Zildjian K Custom cymbals), along with the Montage M6 M7 and M8 keyboards from industry leaders Yamaha, and several guitar amplifiers from globally renowned brand Messa Boogie.
Taking stock of the company’s overall investment decisions, Zakir exudes great confidence about an exciting future for Mowzz Entertainment, as he concluded. “In total, these strategic investments have positioned Mowzz as a more agile and astute service provider that effortlessly meets the evolving needs of its esteemed clients. This is why I’m very optimistic about a bright future for Mowzz Entertainment. Our investments are not just about staying current; they’re about setting the stage for the next 33 years. We want to lead the way in India’s live event industry, and this is just the beginning.”
