The origin story of RED Events is one that centres around the vision and passion of its founder, Arif Ebrahim, who launched the company back in 2005. With UAE federal and government entities requesting increasingly spectacular productions, RED was founded specifically to cater to that rapidly growing demand. “Back then, the company had just six full-time employees,” recalled Sonal Lohia, Director – Events at Red Events. “Everyone had to get involved in every aspect of each event, from creative conceptualisation to flawless implementation.”
Photos: RED Events
