Showforce partners with Project REEFrame
There are so many worthy causes nowadays that picking the right one can be a challenge. However, when a team member shows a particular...
Driving change in SA’s live events industry
South Africa remains one of the most unequal societies in the world, with stark disparities in employment and economic opportunity. According to Statistics South...
Kent Gray takes over KSA
“The brief sounded so simple in the initial meetings,” began Sarah Kent, Co-founder of boutique creative agency, Kent Gray, recalling a series of Squid...
BEAST ED
Ever since Saudi Arabia emerged as an international event-hosting nation, the subject of Nitaqat – or Saudisation – has been a hot topic among...
The magic of indoor drones
While the drone show is still a relatively new development in the overall historical context of live events, the massive growth in popularity of...
Valerie Gard: Breaking the sound barrier
As much as campaign groups, major companies and industry figureheads are raising awareness and working to address the imbalance between men and women in...
AI: The future of sustainability
Ask most events industry clients what they want from their suppliers and the words ‘sustainability’ and ‘innovation’ often appear high on the list of...
Drone’s-eye view: the truth behind aerial filming
Drones are increasingly becoming a regular part of live events throughout the Middle East, with large swarms often combining with fireworks as well as...
Going with the FLOW in Saudi Arabia
Beginning his career in 2008 with a regional equipment rental business as a supervisor, Stephen Lynch has navigated his fair share of challenging and...
The problem with plastic
Consider this: every single piece of plastic ever made still exists today. In fact, each of us is likely ingesting a credit card’s worth...
Fighting for the freelancer and championing the client
What do event staffing and recruitment agencies do? Well, aside from the obvious in finding freelancers for projects, the role of a staffing agency...
Showing the force in KSA
Founded in 1991, Showforce provides crew services worldwide with offices in the UK, Qatar, and UAE. Now the company has added to its global...