Creative Technology Middle East (CTME) has invested significantly in Elation lighting, adding to a growing inventory of Elation gear to meet the increasing demand in the Middle East for flexible solutions that can quickly adapt to indoor and outdoor use.
Creative Technology has increasingly turned to Elation lighting solutions in the past few years, with the latest purchase adding to a 2023 investment in PROTEUS EXCALIBUR moving head beam lights and KL PANEL XL IP softlights. The company has added more of each model to the inventory along with KL PAR FC IP, PULSE PANEL FX, and KL PANEL fixtures.
CTME and Venuetech, Elation’s exclusive distributor in the region, have cultivated a robust and long-standing partnership that has played a pivotal role in CTME’s investment. “We continue to partner with them due to their consistent innovation, reliability, and outstanding support,” stated CTME Head of Lighting, Sam Connolly. “We are very excited about this latest lighting investment which will allow us to take on more diverse and challenging events while providing clients with the latest lighting technology.”
Connolly says the initial investment in the PROTEUS EXCALIBUR and KL PANEL XL IP fixtures was a strategic move based on their exceptional performance in key projects. “After seeing how well these fixtures met the high demands of large-scale outdoor and indoor events, we made the decision to invest further in them in 2024,” he said.
The PROTEUS EXCALIBUR, a full-featured IP65-rated beam fixture so bright it competes with xenon searchlights, stood out for its high lumen output, precision beam control, and ability to withstand the region’s harsh environment, according to Connolly. “Its success in delivering powerful, reliable lighting for outdoor events, concerts, and large productions over the last year led to the decision to purchase 40 additional units to meet the increasing demand for these types of fixtures in diverse applications.”
Similarly, the studio-optimized KL PANEL XL IP proved a reliable choice for CTME for events requiring soft, high-quality lighting in various conditions, including outdoor settings. “The recent purchase of 20 more KL PANEL XL IP plus 40 of the smaller KL PANEL was driven by the rising demand for versatile lighting solutions that could seamlessly transition between indoor and outdoor applications,” Connolly said. “This continued investment reflects our commitment to staying ahead of industry trends and ensuring that our clients have access to the best technology for creating unforgettable visual experiences.”
Earlier in 2024, head of lighting Connolly and CTME head of procurement Danijel Blazevic identified additional lighting needs at the Prolight+Sound tradeshow, where Venutech’s JP de Vernon was integral in presenting the latest Elation lighting gear and arranging for follow-up demos and shootouts. The collaboration resulted in CTME expanding their capabilities further by adding 252 KL PAR FC IP LED lights and 300 PULSE PANEL FX to inventory.
“The addition of the full-colour KL PAR FC IP and PULSE PANEL FX open up new creative possibilities for designers and producers,” Connolly stated. “These fixtures were chosen for their versatility, robust IP ratings, and unique effects capabilities, making them ideal for both outdoor and indoor use.”
CTME collaborated closely with Venutech to acquire the new lighting equipment, with JP de Vernon playing a vital role in the negotiation. His long-standing relationship with CTME, established before his tenure at Venutech, was crucial to the agreement. “It’s just been a very good relationship over the years, very open and honest,” he said. “We often bounce ideas off each other and have really developed trust and a good rapport between the two companies.”
JP added that this latest decision to invest in Elation was a real buy-in from the entire CT team. “Elation’s fixtures, with their IP rating and rugged build, stand out as the perfect fit for the harsh Middle Eastern environment. With reduced maintenance and faster turnaround times, they enhance operational efficiency and ultimately save money.”
The strong backing from both Venuetech and Elation, including a direct relationship with Elation’s international sales manager Jonas Stenvinkel, has cemented the long-term partnership between CTME, Venuetech, and Elation.
Since 2022, CTME has steadily increased its stock of Elation products, which now exceeds well over 1,000 fixtures, and continues to rely on this trusted relationship for future growth.
Photo: Elation
