Encore UAE

With a string of successful events, international recognition in workplace culture, and a brand-new facility, Encore UAE is a company on the up. TPiMEA catches up with General Manager Martin Lubach to find out more…

While most companies in the region would claim to be a great place to work, not many have the evidence to back it up. However, Encore UAE can legitimately claim this title, with the company once again achieving year-on-year engagement certification in the Great Place to Work survey for the third consecutive year. “This remarkable achievement is a testament to our unwavering dedication to creating a workplace where everyone can thrive, feel appreciated, listened to, and respected,” commented General Manager Martin Lubach. “It reflects everything we stand for as a business, especially in our local operations.”

With Encore UAE scoring highly in a range of factors that go into an organisation being dubbed a Great Place to Work, including Hospitality (84%), Camaraderie (82%), and For All Leadership (82%), the results were validation for the company’s commitment to consistently improving its employee experience. “We are also proud to report that the survey participation rate in the UAE is at an outstanding 93%, the highest across Encore globally,” Lubach added. “This high level of participation underscores the commitment of our team members to contribute to the continuous improvement of our workplace.”

The Encore UAE employee experience was even further improved recently with the opening of a brand-new office and warehouse facility in Dubai Investments Park. “As we step into a new era of innovation and teamwork, our newly established office and warehouse stand as a testament to our commitment to fostering a collaborative environment and enhancing operational efficiency,” Lubach explained.

“Designed with the future in mind, this state-of-the-art facility encapsulates our vision for a workspace where integration and synergy drive success. From the unification of our team under one roof to the strategic layout that promotes seamless operations, every aspect of this new space has been meticulously planned to support our mission in creating events that truly transform,” he added. “With Encore being a globally recognised leader not only in the venue services business but also in its high-end technical production capabilities, it is even more critical for the new warehouse to offer seamless operations, ensuring that our events are executed with precision and excellence.”

One of the most significant advantages of the company’s new centralised warehouse is the fact that the Encore UAE team is now all together under one roof. “This unification fosters a sense of community and belonging, which is essential for cultivating a cohesive workplace culture,” added Richard Bearpark, Warehouse Director. “No longer separated across two adjacent locations, our team members can now easily collaborate, share ideas, and support one another, leading to a more harmonious and productive work environment.”

A significant innovation in the new facility is the strategic placement of heads of departments side-by-side. “This arrangement is transformative for our decision-making processes,” the GM explained. “By positioning our leadership team in proximity with each other, we can facilitate faster and more effective communication and collaboration. Decisions that once required lengthy meetings and extensive coordination can now be made swiftly and efficiently.”

The new facility benefits from a centralised loading and unloading area, which enhances the branch’s logistical efficiency significantly. “This area is designed to maximise the smooth flow of goods and materials, reducing bottlenecks and minimising delays,” Lubach described. “By centralising these critical functions, we can ensure that our supply chain operates with greater precision and reliability.”

Also, Encore’s commitment to sustainability and environmental responsibility through eco-friendly initiatives is evident in integrating energy-efficient technologies and achieving ISO 20121 certification in its new state-of-the-art warehouse.

Along with the new facility, Encore UAE has also welcomed some exciting new talent to the team, with Marta Avelar and Ibrahim Rostron joining as part of a six-month internship programme that is set to run until 31 March 2025. “We are excited to have Marta and Ibrahim on board and look forward to the fresh perspective and energy they will bring to our team,” Lubach stated. “Since 2015, our internship programme provides students and graduates with a unique opportunity to gain practical experience in their field of work under the direct supervision of experienced and specialised coaches. This programme has been highly successful, with many interns going on to build successful careers in the events industry.”

Having recently facilitated a string of high-profile events including the Million Dollar Round Table Global Conference at DWTC, Martin Garrix concert at Atlantis The Palm, and Commemoration Day, and with Lionel Richie’s New Year’s Eve show set to round out 2024, the live events side of the business is thriving. “As we continue to deliver outstanding events and provide exceptional service, our resolve and strength as a company have only grown,” Lubach concluded. “We are proud to demonstrate to the market that Encore is here, stronger than ever, ready to take on new challenges and seize opportunities. Our robust collaboration between Production and Venue Operations ensures that we remain at the forefront of the industry, consistently delivering events that transform.”

Photos: Encore

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