After 18 years of producing some of Dubai’s most memorable shows, Protec, a technical and staging solutions company, continues to deliver extraordinary experiences through its creative technical skills.
Since its first production in 1999 the company has morphed into one of the Middle East’s largest production company, consistently producing live events.
Stephen Lakin, Protec Founder and CEO said: “We have seen the events industry evolve considerably over the last 18 years since I started the company. Technology has grown, creativity has become bolder and audience engagement now plays a crucial role in every event. Our clients are spending more time on developing bespoke events, creatively using content with technology to immerse and involve their audiences into their story’s environment. Technology continues to play an important role and new technologies are guiding content developers to dig deeper into their creative talents to make full use of the technical resources to deliver with impact and to stay current. There is greater demand for a break from the typical sit and listen conference format to a more imaginative, dynamic, immersive and involving experience. This spurs us to continually think creatively and develop new ways of delivering our productions. So although we are one of the largest events technical and staging solutions company in the world, in my mind, our creative approach to all our projects and the ability to consistently create extraordinary experiences through clever use of technology is what sets us apart.”
The company offers comprehensive event technology and staging solutions from innovative design through to technical planning to the eventual implementation. It has 10 departments and over 140 full time staff. All of Protec’s services are fully owned and operated from its facilities in Dubai and Abu Dhabi, with investments in excess of $75 million in the UAE.
“Our industry is constantly looking for new ideas, trends and methods. Protec has always catered to this growth and the desire to do things differently and over the last few years we have taken the latest technologies and applied it to our technical deliveries. So as technology grows, we grow. If technology slows then we develop new technologies ourselves to continue our growth. I believe that we are not only one of the best technical companies in the world, but I also believe that we are one of the very few companies in the world that can honestly deliver the greatest events.
“In the last 8 months, we have invested again in new technology and strengthened our lighting, video and audio departments with new equipment. We have also recruited 14 new staff from senior management to technicians to ensure we never fall short of the regional industry’s requirements with both quantity and quality. My continued promise to the industry in the region is that when it comes to designing and delivering staging and technical solutions for any event, we will always have what it takes to create fantastic shows and event environments that audiences would love to inhabit,” Lakin concluded.
